How Our Kids Help Us Build Better Gear

Every product begins and ends with our two toughest testers — Alika and Kaleo. For six months before release, they wear every prototype through school days, beach trips, and playground adventures.

Their feedback is simple — and brutally honest. If it rides up, fades fast, or doesn’t feel right, it’s back to the drawing board. That’s how we’ve built a brand that puts real families first — not runways or trends.

From UPF 50+ fabrics to reinforced stitching and easy-wash durability, every design decision exists because of how kids actually live.